How To Start A Successful Billboard Advertising Company In Nigeria Free Guide.
Billboard Advertising Company In Nigeria
Have you ever thought of starting your own Billboard Advertising Company here in Nigeria or anywhere in the world?
One of our readers from South Africa was asking some reasonable questions about this, which got me into writing this post.
Here is a round-up of our conversation.
Most businesses you see from afar as a business that will cost an arm, a leg and even the head, becomes something that is, even more, simpler compared to those we are sure of doing.
WHAT ARE BILLBOARDS?
Billboards are large outdoor advertising structures that are found in high traffic areas like busy Roadside, Big commercial vehicles, overhead bridges, Street and campus benches.
SECTIONS OF BILLBOARD ADVERTISING
Billboard advertisement is a wide range of advertisement platform that is also known as an Outdoor advertisement.
You can start a complete outdoor advertisement company that has space on big vehicles, overhead bridges, campus benches, Billboards and other alternatives.
Your billboard company can have a group of good bikers and skaters, these bikers and skaters will be in charge of distributing flyers, invites and other promotional materials for you.
You will have to tell companies about your team of bikers and skaters, you are sure they will love the idea.
PROFIT IN BILLBOARD BUSINESS
Billboard Advertising in an investment that is very profitable. This is regarded as one of the few autopilot investment anyone can set up and go back to check your billboard condition once a year or once in two years.
Every second of the day, the profit count as the time frame of the billboard agreement draw close.
A profit of over 1000% yearly can be made on a single billboard and even more.
Profit here depends on how big the agencies that need your billboard space can offer and the amount of traffic the location of the billboard can drive for the company.
On can make over a Thousand percentage profit as a billboard advertiser or a billboard owner.
Billboard Advertising is very profitable and anyone can start up a billboard Advertising company from a single billboard.
ADVANTAGES OF STARTING A BILLBOARD ADVERTISING COMPANY
- There are a lot of advantages in line with having a billboard advertising company in Nigeria and outside Nigeria.
- Below are a few advantages smartincomepro came up with.
- Makes you constant income.
- Create job opportunities for Installers, Designers and other sectors.
- Exposes the billboard advertising company owners to big and influential investors.
- Improve the managing skill of a billboard owner.
- Improves once confidence to speak with people.
- It outreaches your name and company brand to the public.
ADVANTAGES OF BILLBOARD ADVERTISING
- Billboard Advertising helps companies get more attention.
- It helps to make a product familiar to the sight or hearing.
- Billboard is the best source of outdoor advertisement.
- Billboard gets a lot of traffic on a daily base.
REQUIREMENT TO START A BILLBOARD ADVERTISING COMPANY
GET A LAWYER:
- I see this as the first thing that has to be done when starting a company that has to do with big and influencer firm.
- A lawyer will be your guide during the startup and even in the middle of the business.
- All the necessary procedural to take and the Appropriate bodies you need to register will be searched on by a lawyer, This will help you and your Advertising company stay out of trouble.
- A lawyer will be useful in the signing of some documents that might not seem clear to you at any point while dealing with a big firm.
- Most big firm doesn’t work with companies without lawyers, they believe a standard company should have at least a layer.
In Nigeria, for you to run an advertising company you need to get certified by APCON (Advertisement Practitioners Council Of Nigeria).
With is certificate you will have the boldness to run the billboard advertising company. If a billboard company is not certified, he risks not having some mouth-watering deals from big companies like Coca-cola, Pepsi, Indomie and much more.
REGISTER WITH THE APPROPRIATE BODIES.
Your lawyer will be in charge of giving you all the required bodies list you will have to register and make your business agenda know.
Our readers from South Africa, United States, Ghana, European Union and others you will have to let a lawyer do your research for you.
Those in some part on Nigeria will have to register with any of the below body that suite your location.
- LASAA – Lagos State Signage and Advertisement Agency. For those in Lagos.
- CRSSAA – Cross River State Signage and Advertisement Agency. Those in cross river Nigeria.
- OYSAA – Oyo State Signage and Advertisement Agency. For Oyo state advertising company.
- OGSAA – Ogun State Signage and Advertisment Agency. For those in Ogun state Nigeria.
If your state is not listed, then let your lawyer do the findings for you.
A lucrative business as this ought to be demanding, Billboard advertising business requires money to start up.
This is like an investment of years and so will need a reasonable amount of money to set it up and running.
The amount of capital needed for this business depends on the location and the platform you intend to specifically work with.
Smartincomepro recommends trying all the advertisement platform and then make a pick on the one that best suite you and your location.
Billboards Advertisement will require up to N300,000 plus to startup because registration in some place might require up to N100,000 to register.
RELATED: Learn how to start a cinema business here
PROMOTION OF YOUR BILLBOARD ADVERTISING COMPANY.
The major promotion that is done of a good number of billboards that I have seen is to Write something like “VACANT ADVERTISING SPACE FOR ADS HERE >> CALL 08133036XXX”
You can take your company forward by reaching out to those companies you think might have a need for your service.
Upcoming companies and newly launched companies will have a need for this but their bill can be a little bit low compared to those big companies.
Add a Company tag at the top of all your billboard to let people differentiate billboards that are own by you from others.
BELOW ARE THE VAIROUS SIZES OF BILLBOARDS.
- 16 sheet size.
- Super 48 sheet size.
- 96 sheet size.
- Double face.
- 3face Pole.
- Overhead Bridge size.
- Streetlight post.
WHAT YOU SHOULD KNOW ABOUT SETTING UP A BILLBOARD ADVERTISING COMPANY.
Billboard Advertising company is very easy t set up and manage, the only part that might seem to be a little bit stressful is in getting the funds to invest.
Note that billboard advertising is an investment and will bring back its due profit in due time, You might not get all your investment in your first contract with a firm.
Just like any business, you should expect a hard time at the beginning of the business.
Comment below if you need help in any way, our readers will be willing to help you out with the right information.
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